This video has been going on a lot over the past year – and previous versions for even longer — but it shows the enduring power of how the Internet and social media have changed the way we live and communicate.
It also emphasizes that “social media” is more than just having a Facebook page of Twitter account. It’s not the thing to do for fun, it’s the way we communicate in 2010.
Some facts:
• 1 out of 8 companies that married last year met via social media
• Facebook added 100 million users in less than 9 months. 52% of Facebook users in the US are between 18 and 34. By the way, the fastest growing group on Facebook: those over 45.
• There are more than 65 million active users currently accessing Facebook through their mobile devices.
• 80% of Twitter usage is on mobile devices. Imagine what that means for bad customer experiences? Or good!
• YouTube is the second largest search engine in the world
• Wikipedia has over 13 milllion articles. Studies show it’s more accurate than Encyclopedia Britannica. Does your company or organization have an accurate article on the site? In how many languages?
• There are over 200,000,000 blogs. Are they talking about you? Do you like what they are saying?
• 25% of search results for the World’s Top 20 largest brands are links to user generated content.
Social media isn’t a fad: It’s a fundamental shift in the way we communicate.