One of the points that I try to make to clients is that, while social media has revolutionary changed communication, it is not so new. In fact, this week marks the seventh birthday of LinkedIn, the business-oriented social networking site. Launched in May 2003, LinkedIn has over 65 million registered users in over 200 countries. LinkedIn helps users with the most important professional skill: networking. Users can use this business social networking to find jobs, post jobs, or ask and answer professional inquiries.
Businesses can use LinkedIn to establish professional credibility and to recruit for open positions. They can also use it for due diligence, to see if a perspective employee has been recommended, verify their employment history, and see if they have other skills that are not included in their one-page resume.
In a future post, we will talk about 10 ways to use LinkedIn, but for now, we just want to wish this important business network a very happy seventh birthday!