Media and communication have undergone major changes in the past few years. Print is dying and even the old “bunny ears” analog television has officially died – thanks to the introduction of digital TV. But this is more about a platform than content. People are still reading newspapers and magazines — but online, requiring more frequent content and search engine optimization techniques to get found. People still watch television — but now the signal is digital and it might be TiVoed, OnDemand, on their iPad, iPod, iTunes, computer, or other portable device — and thus necessitating a change in advertising.
Traditional publishers, like the BBC and Major League Baseball, have understood this and embraced content portability. The BBC has their innovative iPlayer and the MLB has embraced it with mlb.com.
Bob Bowman recently spoke to Business Insider about the future of television.
One of the most important piece of advise that Bob Bowman gives is also what I have been advising clients: “Rather than fight it, accept it.” (7:30) This is the future. You don’t have to like it (I don’t always), but this is the way things are going and you can either choose to be a part of it, have a say and influence at times, or you will not remain relevant.
(By the way, as I write this post, I’m watching the NBC Nightly News – the day after it aired, from their podcast, on my laptop, and not my television. Not even in the same country that the show aired. This is the future of television).
